Designing brutal fonts for the metal scene is a true art—dripping with chaos, darkness, and identity. But creating a great font is only half the battle.
The real challenge? Getting it into the hands of bands, designers, and metal labels around the world.
In a world flooded with digital assets, how do you make sure your font stands out in the underground—and beyond?
Let’s explore proven ways to get your metal fonts noticed, used, and respected in the industry, including how the font Heartless became a favorite among metal creatives.
Metal isn’t mainstream—and your font shouldn’t try to be either.
Design with specific subgenres in mind:
Bands want fonts that match their sound and message, not just something trendy.
No matter how good your font is, if no one can find it, it won’t be used.
Tips:
The easier it is for bands to try your font, the faster it spreads.
To be seen by bands and labels, go where they hang out:
Don’t just post “here’s a font.”
Post “here’s how your band could look using this.”
A smart shortcut into the scene is by collaborating with those who already design for metal bands.
Heartless Font became well-known because it spread through designers first, not bands.
Once designers started using it on real projects—band covers, gig posters, merch mockups—the scene noticed.
Fonts don’t sell themselves—they need context.
When someone sees your font in action, it becomes real.
If your font looks brutal but your presentation feels basic, it won’t impress the metal world.
A font like Heartless didn’t just succeed because of its design.
It succeeded because it felt like it belonged on stage.
If you want your metal fonts to be used by big bands and respected designers, don’t just design cool letters.
Remember: a metal font doesn’t become legendary in silence—it must scream to be heard.
