Pin It Loud: How to Promote Your Metal Logos and Artwork on Pinterest (and Actually Get High Engagement)
When you think of Pinterest, you probably imagine soft colors, minimalist interiors, wedding dresses, or meal prep guides.
But here’s the truth most designers overlook:
Pinterest is an underrated goldmine for promoting dark, aggressive, and brutal design—especially if you’re in the metal scene.
Whether you’re a logo designer, illustrator, or visual artist in the black metal or deathcore world, Pinterest can help you reach thousands (even millions) of people organically, without relying solely on Instagram or Behance.
Here’s how to turn Pinterest into a seriously effective tool to showcase your metal artwork and logos—and grow your fanbase.
⚡ 1. Why Pinterest? Yes, Even for Metal
You might not think of Pinterest as a “metal” platform, but it has serious hidden potential:
- It’s a visual search engine—not just a social media platform.
- Pins are discoverable for years, unlike Instagram where posts vanish after days.
- People use Pinterest for inspiration—meaning they’re already looking for visuals like yours.
- It’s perfect for designers who want long-term visibility and not just likes.
A single good pin can drive traffic to your website or store for months.
🧠 2. Understand What Metal Fans Search For
Use keywords that real fans and bands might search when they’re looking for ideas:
- “Black metal logo design”
- “Deathcore band artwork”
- “Skull tattoo illustration”
- “Dark occult graphic style”
- “Vintage horror poster font”
- “Symmetrical satanic logo ideas”
Think like a client. What would a band searching for a logo type into the Pinterest search bar?
Use these keywords in your pin title, description, and image alt text.
🎨 3. Create Pins That Look Brutal—but Clear
Pinterest loves beautiful design—but also clarity.
Tips:
- Use high-contrast black-and-white designs or deep red + texture overlays.
- Add text to your pin that explains what it is:
“Black Metal Logo for Deathspell Cult” or “Occult-Themed Poster Design” - Include your branding watermark—but keep it subtle.
Pro tip: use vertical formats (1000x1500px) for better visibility.
🗂️ 4. Make Collections That Tell a Story
Pinterest boards aren’t just folders—they’re portfolios.
Create niche boards like:
- “Black Metal Logos I Designed”
- “Metal Band Poster Art”
- “Dark Font Design Inspiration”
- “Occult Merch Illustration”
- “Horror Typography Showcase”
Not only does this organize your work—it also positions you as a genre expert.
🤘 5. Link Your Pins to the Right Place
Never post a pin without a destination.
Link it to:
- Your website (like BlackMetalFont.com)
- Your shop page (Gumroad, Creative Market, Etsy)
- Your Behance project
- A logo commission form or portfolio
Pinterest is powerful for passive traffic—if you guide people where to go.
📈 6. Post Consistently, Not Just Brutally
Consistency matters more than perfection.
- Pin 3–5 times a week
- Mix your own content with other inspiring pins in your niche
- Use a scheduler like Tailwind if needed
Pinterest rewards creators who stay active—even in the shadows.
🔍 7. Track What Works and Optimize
Check your analytics to see:
- Which pins get the most saves?
- Which keywords bring traffic?
- Which boards attract the most views?
Double down on the styles and topics that resonate most.
🛠️ 8. Bonus: Promote with Strategy
Want faster results?
- Use Pinterest Ads to boost your best pin for just $10–$20
- Collaborate with other underground artists and re-pin each other’s work
- Create mini guides or carousels like:
“5 Dark Fonts for Your Black Metal Logo”
“How to Brand a Doom Band with Style”
Position your work as both art and solution.
Conclusion
Pinterest isn’t just for cupcakes and calligraphy.
It’s a hidden weapon for dark designers, logo makers, and visual artists in the metal scene.
So go ahead:
- Post your skulls, thorns, and chaos.
- Optimize it like a pro.
- Let the world discover the darkness they never knew they needed.
Because even in the land of soft colors…
metal still gets pinned.