Creating a metal font takes time, energy, inspiration, and often a little blood, sweat, and distortion.
But when it comes to putting a price tag on it, things get complicated.
“What if I price it too high? No one will buy.”
“What if I make it too cheap? It won’t feel premium.”
“How do I compete with free fonts or cheap bundles?”
“But wait — my font is original, brutal, and handcrafted… shouldn’t it be worth more?”
If you’ve ever asked these questions, you’re not alone.
Let’s break down the struggle of pricing metal fonts — and how to approach it with confidence.
Unlike sans-serifs or script fonts that can be used for logos, magazines, or cosmetics branding, metal fonts are highly specific.
They’re made for:
This means your audience is smaller — but also more loyal and more intentional.
So while you won’t get thousands of impulse buyers, you might get:
And that is why pricing matters so much.
If you set your price at $5 or $10 thinking it’ll boost sales volume, you might end up with:
Worse, you train your audience to expect cheap art.
And once that expectation is set, it’s hard to raise your value later.
On the flip side, pricing your font at $199 or more without proper justification might make people hesitate, especially:
The key here is to match price with perceived value.
Does your font include:
If yes — then a higher price can work, especially with solid previews and targeting the right audience.
There’s no single answer — but here’s a general tier guide you can adapt:
| Font Use Case | Suggested Price Range |
|---|---|
| Personal Use Only (basic license) | $10–$25 |
| Commercial (general use) | $29–$69 |
| Logo License | $99–$299 |
| Exclusive or Corporate Use | $499–$9,990+ |
